The Owner

Carolyn Herbert had an idea in 2016 to make a small difference in the world of second chances.   With a background of serving children and young adults coping with mental health in today's world, led directly to working with adults.  Herbert's began with the mission of making excellent and unique products, with the formerly incarcerated being training to become managers.  This has only grown into a wide varieties ways of helping individuals and communities work together to reduce recidivism and increase hope and joy in others.  

Carolyn Herbert

Our Story

Herbert’s Wine Jelly, LLC began in my kitchen, making wine jelly for my 92-year-old mother who wanted wine with breakfast, lunch, and dinner. At that age, she deserved to have what she wanted!! With a chef, we improved the jellies until we found the perfection we sought. We began selling our jelly at craft fairs to support a family member struggling with the impact of mental health in his everyday life. We expanded our line of products and began hiring individuals who otherwise may have difficulty obtaining and maintaining gainful employment. 
Our mission is to create unique high-quality products for the everyday cook while supporting mental health awareness. We realize those coping with mental health may also have issues related to social justice. Seeking and maintaining employment, at best, is difficult.  We began hiring those who otherwise had very little hope.  Herbert’s provides them an opportunity for success.


We were recently recognized as Fluvanna's Chamber of Commerce Business of the Year 2021.   We are proud and humbled to receive such an award.   Our employees made it happen!!   Our products have also received recognition for excellence by VA Finest®, Who’s Who Lifetime Tier, P.O.W.E.R. Lifetime Recognition, Lifetime Magazine, and radio podcasts. We are primarily a wholesale company so our products can be found in specialty food stores nationwide, selected Virginia vineyards and limited grocery stores.  We sell on Amazon and of course on our website!

Our Focus

Mental Health Awareness

We support Mental Health Awareness through employment, donations, and participation in support groups

Beyond The Fence

We support the art works of those previously or currently incarcerated by marketing prints on our website.  The artist receives all profits

Person to Person Sales

Our unique products are well suited for person to person sales.   Sharing recipes and suggested uses demonstrates our products versatility

Product Development

Our employees initiate new products and flavors.   Each team member participates during team meetings until the ideas become a product