Our Beginnings

Herbert’s Wine Jelly, LLC began in my kitchen, making wine jelly for my 92-year-old mother who wanted wine with breakfast, lunch, and dinner. At that age, she deserved to have what she wanted!! With a chef, we improved the jellies until we found the perfection we sought. We began selling our jelly at craft fairs to support a family member struggling with the impact of mental health in his everyday life. We expanded our line of products and began hiring individuals who otherwise may have difficulty obtaining and maintaining gainful employment. 

Our mission is to create unique high-quality products for the everyday cook while supporting mental health awareness. We realize those coping with mental health may also have issues related to social justice. Seeking and maintaining employment, at best, is difficult.  We began hiring those who otherwise had very little hope.  Herbert’s provides them an opportunity for success.

We were recently recognized as Fluvanna's Chamber of Commerce Business of the Year 2021.   We are proud and humbled to receive such an award.   Our employees made it happen!!   Our products have also received recognition for excellence by VA Finest®, Who’s Who Lifetime Tier, P.O.W.E.R. Lifetime Recognition, Lifetime Magazine, and radio podcasts. We are primarily a wholesale company so our products can be found in specialty food stores nationwide, selected Virginia vineyards and limited grocery stores.  We sell on Amazon and of course on our website!

We have introduced Beyond the Fence, a platform for artisans to showcase their products for sale. Many of these artists have a history of incarceration and struggle with issues related to finding success. Through this platform, artists can find hope in selling their work. Selections include originals, prints, note cards, cross-stitch pieces, soaps, woodworking creations, etc. We provide the artists with the profits from their sales. 

Your purchase directly supports the lives of those in need. Thank you for taking the time to read about our mission to help build confidence and improve their self worth.